任卓异(校聘副教授)

发布者:系统管理员发布时间:2022-09-23浏览次数:131


部门(系):威斯尼斯人2299cc国际官网

职务、职称:讲师     硕导

联系邮箱: renzhuoyi@126.com

研究方向:电子营销、消费者行为

所(拟)授课程:营销管理、市场营销、网络营销

个人简介

任卓异,女,MBA硕士生导师,2018年毕业于澳门科技大学,获管理学博士学位。研究方向为电子营销、消费者行为。

教育背景

2014.09--2018.02  澳门科技大学  管理学博士

工作经历

2018.06-至今  威斯尼斯人2299cc国际官网  市场营销与电子商务系

代表性成果:

1.Jiang, L., Zhou, W., Ren, Z*. and Yang, Z. (2021). “Make the Apps Stand Out:Discoverability and Perceived Value Are Vital for Adoption,” Journal of Research in Interactive Marketing, 1–20.

(通讯作者SSCI, 2021 JCR Q1, ranking 21/154, Impact Factor: 10.176)

  1. Ren, Z., Jiang, L., and Fang, Y. (2021). “Effects of Privacy Protection Selfefficacy on APP Users Information Disclosure Willingness,” Qiye Jingji, 2021(4):113-121.

(《企业经济》,北京大学核心期刊)

  1. Ren, Z. and Jiang, L. (2020). How APP Perceived Value and User Participation can impact on Continuance Intention, Qiye Jingji, 4:91-98.

(《企业经济》,北京大学核心期刊)

  1. Ren, Z, Jiang, L., and Pang, C. (2017), “Study on Influential Elements of Application Discoverability in the Mobile Internet Era,” Science and Technology Management Research, 17, 193-200.

(《科技管理研究》,北京大学核心期刊)

  1. 《农产品区域公用品牌建设理论与实务》副主编,经济科学出版社,20229月第一版。

  2. Ren, Z. and Jiang, L., and C. Pan (2017), “Empirical Study on Influential Elements of Application Developers on APP Discoverability,” in Proceedings of 2017 China Marketing International Conference: Marketing Strategy in the Sharing Economy: Localization and Globalization, July, Beijing, China, 1107-1117.

(The Excellent Paper Award)